July Freelance Forum Meeting
Thursday, July 1, 2010
Networking and complimentary refreshments: 6:15 pm - 7:00 pm
Program and Q&A: 7:00 pm - 8:30 pm
Networking and complimentary refreshments: 6:15 pm - 7:00 pm
Program and Q&A: 7:00 pm - 8:30 pm
125 Bennett Street NW
Atlanta, GA 30309
For more information and directions: http://www.freelanceforum.org. This event is FREE for members of the Freelance Forum. To get a 50% discount ($7.50) off the $15 guest fee (cash or check only, please), mention this notice.
Atlanta, GA 30309
For more information and directions: http://www.freelanceforum.org. This event is FREE for members of the Freelance Forum. To get a 50% discount ($7.50) off the $15 guest fee (cash or check only, please), mention this notice.
Personal Branding — Be successful by being yourself!
Speaker: David Cohen - The Brand Therapist
Founder, Equation Arts LLC
Our actions are measured against the implicit and explicit promises created by our personal brand. What promises does your branding imply? How do you deliver on those expectations?
By creating a personal brand message that focuses on your best skills and spotlights your passions, you will set expectations that are truly aligned with your ability to deliver. You will build the reputation that empowers your brand.
Program topics will include:
Understanding the three Rs of branding
The “beacon principles” of difference, context and focus and how they can help you build a stronger personal brand
Personal branding DOs and DON’Ts
Issues of trust development in branding
Practical advice on leveraging social media to reinforce your personal brand-building efforts
David Cohen specializes in solving the new branding challenges presented by the evolving world of social media. He is a brand strategist, technologist, problem solver and “business therapist." His mission is "to help people and companies trust the authenticity in their stories." David is active in the Technology Association of Georgia (TAG), which focuses on educating Georgia’s decision makers on the trends, opportunities and pitfalls of applying social computing in an enterprise context. Contact David through http://www.EquationArts.com.
