Interviews

Catherine Shen

First Name: 
Catherine
Last Name: 
Shen

I make conplex concepts simple and compelling. I create the strategy and content to communicate to an audience, internal and/or external, what it needs to know and what it wants to know.

 

Contact Info
E-mail: 
shencath@gmail.com
Web Presence

Rachel Franco

First Name: 
Rachel
Last Name: 
Franco
Company: 
RAF Communications

 

 

 

Meet RAF Communications

Copywriting for Print & Web that Cuts Through the Clutter and Converts Prospects into Paying - and Repeat - Customers

Readability and results. That’s what RAF Communications delivers. Not just words, but the right combination of words to communicate your message effectively and to connect with your target audiences.

We not only write content that is creative and exciting to read, but we also write content that reflects your message and your brand and that drives your target markets to take your desired action – to buy from you, to brag about you, to partner with you and more.

With a background rooted in marketing, we develop marketing content for print and web that's designed to achieve one goal for clients of RAF Communications – to drive sales among new customers and to drive more sales among existing customers.

We specialize in the Technology and Healthcare industries, but we work with all types of businesses.

Each has a story to tell. We’re passionate about telling your story in a way that connects with your target markets, differentiates you from your competition and, ultimately, leads to sales - all while saving you time and effort along the way!

Welcome to RAF Communications. Where every word leads to sales.

 

 

Contact Info
Web Presence

Paul Adams

First Name: 
Paul
Last Name: 
Adams
Company: 
Adams Media & Communications

Adams Media & Communications helps companies and entrepreneurs achieve their marketing goals and visibility objectives. We work with start-up to mid-size health care, technology and professional services companies to create and increase media coverage, reputation and a positive image through proven public relations strategies and tactics. With an emphasis on integrated communications and use of electronic, online and traditional media channels, we offer clients experience in:

* Trade, local, regional and national media relations

* Public relations strategy and media campaign planning

* Developing and executing public relations tactics

* Writing services including news releases, fact sheets and other background materials

* Surveys and opinion polls

In addition to extensive experience working with general and business media, we have developed a solid knowledge base in many vertical industries and market segments including health care, information technology, Internet/online, wireless, broadcasting, small business and professional services and other fields.

Contact Info
Other Details
Experience: 

Paul Adams has devoted his professional career to publicizing, promoting and marketing people, products, services and organizations. With some 20 years experience in corporate communications departments and PR agencies, he has expertise in media outreach and relationship building, consistently producing high profile, publicity generating news coverage and award-winning results. Paul has worked with and supported such visible firms and notable brands as Nokia, McKesson, MCI, Hitachi, Dixie Crystals Sugar, Hertz, Prodigy, Barco, the Atlanta Market Center and many other firms.

Robin Sherman

First Name: 
Robin
Last Name: 
Sherman
Company: 
Editorial and Design Services

PUBLICATION SPECIALIST: Communicate useful information quickly, clearly. Content development, content marketing, social media, editing, research, design, layout; workshops! Books, directories, magazines, manuals, newsletters, email newsletters, Web.

Contact Info
Web Presence
Other Details
Experience: 

PUBLICATION SPECIALIST: Make your content 1) quickly understood 2) useful 3) actionable with cost-effective reader, customer-friendly solutions. 25 years of editorial, design direction, layout for 50 publications: • books • journals • magazines • newsletters • technical publications • white papers Services: • Information architecture, content development, organization, management, improvement, editing for print/digital publications • Publication design • Publication critiques • Typesetting, layout • Business editing • Service journalism • Workshops • Training Specialize in B2B and nonprofits.

Linda Travis

First Name: 
Linda
Last Name: 
Travis
Company: 
The Brand Renovator

Research-based brand positioning and communications to help established B2B companies compete more effectively, leverage their strengths, and expand their business.

Contact Info
Web Presence
Other Details
Experience: 

Compete more effectively, command your true value, grow your business. The Brand Renovator combines 15+ years of corporate marketing and research expertise to uncover competitive brand strengths and incorporate the voice of the customer into B2B brand-building communications. Services include marketing research (specialty: in-depth 1-on-1 interviewing B2B and B2C), competitive research, brand strategy and positioning, naming, tagline development, SEO writing, and B2B copywriting to communicate the brand through web and print communications.

Janina Edwards

First Name: 
Janina
Last Name: 
Edwards
Company: 
Just Write! Communications & Proposals, Inc.

JustWrite! provides custom copywriting for marketing, promotion, and business communication, with a specialty in grant proposals for non-profits focusing on arts organizations.

Contact Info
Other Details
Experience: 

JustWrite! provides custom copywriting for marketing, promotion and business communication. We specialize in grant writing for non-profits, primarily with arts organizations. Ms. Edwards was trained in grant proposal writing with TGCI and the Foundation Center.

As an independent contractor, we decrease your costs, while increasing the capacity to tell the story of your company or the client, and meet your revenue and funding goals.

David Freels

First Name: 
David
Last Name: 
Freels

I find the emotional hot buttons of the target audience and push them with product attributes, giving my clients an unfair advantage over their competition.

Contact Info
E-mail: 
df@davidfreels.com
Other Details
Experience: 

Despite a BS in Business Administration, I've worked hard to disassociate myself with any form of BS. I've built a solid portfolio by crafting unique, innovative advertising and marketing communications known for increasing sales, market share, and awards. My writing style is to find the emotional hot button of the target audience and push it with product attributes. The result? My clients gain an unfair advantage over their competition.

Christin Whittington

First Name: 
Christin
Last Name: 
Whittington
Company: 
Solutions in Writing

Use Solutions in Writing to help you deliver the right message exactly.

Contact Info
Other Details
Experience: 

Solutions in Writing specializes in translation services: turning Corporate-speak and high-tech jargon into language your audience can understand. Clear, concise, compelling.

 

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