Personal Branding — Be successful by being yourself!

Speaker: David Cohen - The Brand Therapist -  Founder, Equation Arts LLC

Our actions are measured against the implicit and explicit promises created by our personal brand. What promises does your branding imply? How do you deliver on those expectations?

By creating a personal brand message that focuses on your best skills and spotlights your passions, you will set expectations that are truly aligned with your ability to deliver. You will build the reputation that empowers your brand.

Program topics will include:

• Understanding the three Rs of branding 
• The "beacon principles" of difference, context and focus and how they can help you build a stronger personal brand 
• Personal branding DOs and DON'Ts 
• Issues of trust development in branding 
• Practical advice on leveraging social media to reinforce your personal brand-building efforts

David Cohen specializes in solving the new branding challenges presented by the evolving world of social media. He is a brand strategist, technologist, problem solver and "business therapist." His mission is "to help people and companies trust the authenticity in their stories." David is active in the Technology Association of Georgia (TAG), which focuses on educating Georgia's decision makers on the trends, opportunities and pitfalls of applying social computing in an enterprise context. Contact David through http://www.EquationArts.com.