Brochure: The Ritz-Carlton
After its Grand Cayman hotel was destroyed by a hurricane, The Ritz-Carlton needed a brochure targeting conference planners to announce the grand re-opening. Barbara Wilkes of Wilkes Communications combined local attractions, weather statistics, resort amenities, meeting space and capabilities to show how conference attendees would thoroughly enjoy the world-class Ritz-Carlton experience on Grand Cayman Island. She also worked with the designer, proofing rounds of pdfs. Below is excerpted copy.
(excerpted body copy) Just a short flight from many convenient airports lies Grand Cayman, the largest of three British Crown Colony islands recognized as one of the world’s best diving and snorkeling destinations. The island is surrounded by healthy coral reefs teeming with brilliantly colored fish. The nearly endless, sun-kissed, white powder sand of her world-famous Seven Mile Beach, warm tropical breezes and clear turquoise ocean waters with visibility up to 120 feet attract sea-lovers and land-lovers alike.
Visitors enjoy diverse activities including strolling or horseback riding on pristine beaches, wandering through tropical gardens, water activities such as snorkeling, diving, fishing, boating, parasailing, kayaking, windsurfing – and even exploring the ocean depths by submarine. George Town, the charming capital, offers exceptional duty-free shopping, museums, national heritage sites and distinctive Caribbean architecture, including 19th century buildings.
Setting new standards for meeting facilities in the Caribbean and beyond...Situated on renowned Seven Mile Beach, The Ritz-Carlton, Grand Cayman is just minutes from the airport and the capital. The resort, spanning 144 acres, offers meeting planners everything required to produce exceptional events and satisfy the most discerning participants. An extraordinary array of activities and facilities set against the island's natural beauty assures guests are entertained and beguiled beyond planned functions. Among this exquisite resort's world-class features are a Nick Bollettieri-designed tennis center and Greg Norman's Blue Tip golf course...