Statement Stuffer: Changing is Easy
BellSouth Mobility wanted to address the false perception that changing service plans was difficult. It called upon Barbara Wilkes of Wilkes Communications to write copy and work closely with the designer on a statement stuffer.
(outside headline)
Changing your BellSouth Mobility plan is easy. (inside headline)
Take your pick from a wide choice of easy-to-understand plans.
With our broad range of cellular plans, we have one that fits everyone’s lifestyle and budget. It’s as easy as 1-2-3 to choose one — or to change to a new plan! Now’s a good time to evaluate your current service needs.
(subhead)1-Is digital right for you?
Digital technology offers better quality all-around. Greater clarity. Increased voice privacy. Longer battery life. And don’t forget the superior value! Digital plans include Free First Incoming Minute, Caller ID, Voice Mail and Message Waiting Alert — as well as our Free Custom Calling Features: Call Waiting, Call Forwarding, No Answer Transfer and 3-Party Conferencing.
(subhead)2-Need more minutes?
We know sometimes your needs change. Think about how much you’ve come to rely on your phone! To find the digital or analog plan best for your communication needs today, look at the rate charts on the right. We’ve included local minutes in each service plan, as well as the cost for extra minutes.
(subhead)3-Want to add features?
You can add second and third lines, extra "anytime" (peak or off-peak) minutes for each month — plus many more features to make your life easier.
(subhead over charts)Choose the BellSouth Mobility Plan that fits your needs.
It’s easy! How many minutes do you need? There’s a plan just right for you! [Followed by analog plan chart and digital plan chart, each with brief plan descriptions in separate boxes]
(back page headline)Doing business with BellSouth Mobility is a snap. (subhead)
Want to change plans?
You can change to any non-promotional BellSouth Mobility plan as often as you want!
(subhead)Need customer service help?
Our 24-hours-a-day, seven-days-a-week customer service representatives are there to help whenever you need us. Questions? Call *611 from your cell phone or 1-800-351-2400 for details!