Brochure: Rays Awareness
When The Weather Channel decided to launch a public service campaign for sun safety, they asked Steve Knapp to write an informational brochure that would inform and motivate the target audience.
Rays Awareness Don't Get Burned by Too Much of a Good Thing
Love the Sun But...
Did you know skin cancer is the most common of all cancers? In fact, more than a million Americans of all skin colors will find out they have it this year. More than 51,400 with find out they have melanoma--the deadliest form of skin cancer. And nearly 10,000 people will die from this terrible disease.
The culprit is ultraviolet (UV) radiation. Overexposure to UV from the sun (along with tanning beds and other sources) damages the skin and increases skin cancer risk. But there are simple things we can do to protect ourselves--like wearing sunscreen and protective clothing and limiting exposure when outdoors.
Catch Some Rays--Safely
Whether it's a fast moving thunderstorm or a last spring snow, The Weather Channel keeps you up-to-date. From our start as a 24/7 television network in 1982, we specialized in delivering the weather information and breaking news you need to stay safe, comfortable, and informed. It's a mission we have pursued and broadened even as our organization has grown and entered other mediums such as radio, newspapers, and now the Internet.
With Rays Awareness, The Weather Channel is continuing its legacy of public service by spreading the word about two issues that potentially affect everyone: UV overexposure and skin cancer. With information, tips, and resources for UV safety and support for community-based programs that help protect people from overexposure, Rays Awareness enables you to map out a personal strategy for staying healthy while still enjoying the great outdoors.
Rays Awareness
