Direct Mail: Customer Loyalty
As part of the launch of S1 Corporation's new Enterprise banking platform, Steve Knapp was asked to write a direct mail package that included a mailer, a letter, and an envelope.
Dear Mr. Exec:
A BAI/Forrester survey of leading executives reports that the top priorities for banks in 2002 are (1) keeping customers loyal and (2) attracting new customers. But perhaps the larger issue for executives like you is, "How do I turn these critical priorities into achievable goals?"
S1 Enterprise is Your Answer
S1 Enterprise is the premier banking suite from S1, a leading global provider of software solutions for the banking industry. With it you gain best-of-breed products for automating interactions across all channels, growing revenues, and — most important — delivering the financial experiences customers want.
Build Customer Loyalty
By enabling all of your channels to work together, you provide a rewarding, consistent experience that will attract and keep customers.
Increase Your Revenue Opportunities
S1 Enterprise supports every channel with applications for the branch, call center, ATM, telephone, and Internet. With so much capability, it's an unbeatable strategy for understanding your customers better and selling them more of the services they need.
Reduce Your Costs
S1 Enterprise also drives down your technology costs by delivering an open platform and application management tools&endash;so all applications work together across channels without burdening the bottom line.
FREE Gartner CDThe enclosed brochure includes more details on this exciting offer. I hope you will take a moment to read it and see why S1 Enterprise represents the industry's best strategy for building loyalty and attracting new customers.
Sincerely,
Paul Citarella
Vice President Marketing
PS. S1 wants to share valuable insights into how you can stay competitive in a rapidly evolving financial services industry. Call +1 888.457.2237 or visit www.s1.com/enterprise to request our new Gartner CD. Hurry, supplies are limited!