I find the emotional hot buttons of the target audience and push them with product attributes, giving my clients an unfair advantage over their competition.
Client experience includes Georgia Tourism and Economic Development, South Carolina Tourism, Norfolk Southern Railway, Orkin Exterminating, Central Bank (now Compass Bank) of Alabama, McDonald's, American Red Cross, Contel Cellular, Governor's Drug Commission, Bi-Lo Grocery Stores, YKK, Integrity Music
Too numerous to list, including things found at Home Depot.
Anything Apple. If it's Windows, I'll need about 15 minutes.
Despite a BS in Business Administration, I've worked hard to disassociate myself with any form of BS. I've built a solid portfolio by crafting unique, innovative advertising and marketing communications known for increasing sales, market share, and awards. My writing style is to find the emotional hot button of the target audience and push it with product attributes. The result? My clients gain an unfair advantage over their competition.